Ignore Me is a brand about branding. It is branding at its most self-aware. It brings attention to itself by bringing to the fore the active elements in the stories of brands.

Ignore Me proposes that you ignore it. This appears realisable but isn’t. It has your attention, it demands your attention but at the same time subverts your attention. It proposes that you ignore it when clearly you can’t (or you wouldn’t be reading this). This brings to light the power of media in delivering brands.

Ignore Me articulates to what extent the medium determines the message. In this context Ignore Me is unrealisable as an instruction but is realisable as a brand. A very unusual brand.

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