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 Brands need to offer uniqueness in order to differentiate themselves to find purchase in the minds of consumers. Ignore Me is new ground in the story of branding and is developing its own story as a brand. Ignore Me asks questions like: what of the story of a brand do you actually need? What of the brand is real? How much illusion do you consume and how does this affect your reality? Ignore Me aims to indicate the value of your attention; how ignoring portions of the story of a brand, even the whole brand, you can manage your attention more effectively. If a brand’s worth is in the degree that what it proposes can be realised, what of it is realisable? What of the brand's story can be made real?
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| Ignore Me is a Stretch Brand™ | ||||||||||||||||||||||||||
